Marketing is super important. It brings awareness about businesses, products, services, and information that would have otherwise gone unnoticed.

However, most people are too concerned with surface level marketing: the sparkle.

Of course, it doesn’t hurt for good marketing to sparkle. After all, a little flashiness is always eye catching. The problem is, a lot of people (self-proclaimed marketers especially) either never go past the surface level or become so caught up in the technical that they forget how to implement a solid campaign.

The Sparkle Team Blog is here to point out the issues with this approach and to shed some light on some of the disastrous, albeit well-meaning practices that have been spotted out in the wild.

So please, we’d love for you to check out our blog and stay informed on what’s really happening out there. We promise not to be too sarcastic.